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Insights

Practical guidance for hotel openings.

Field notes on pre-opening, readiness, operations and training from a team that has led more than 300 openings.
Hotel interior designed to engage the senses through lighting, texture, and comfortable furnishings

Guest Experience · April 19, 2025

Transforming Guest Experiences: The Power of Sensory Design in Hotels

Sight, sound, smell, touch, and taste all shape how guests remember a stay. Here is how sensory design works in hotels and how to deliver it consistently.

4 min read1 view
Hotel associate delivering warm, personalized service to guests

Guest Experience · January 25, 2025

Experiential vs. Transactional Service in Hospitality: Meeting Modern Guest Expectations

Guests still expect efficient service, and many also want a stay that feels personal. Here is how transactional and experiential service differ and how to build both.

4 min read1 view

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